Thursday, 28 July 2011

AR Virtual Ad Takeovers

Public Ad Campaign and The Heavy Projects are developing an augmented reality app that replaces outdoor ads with works of art. Times Square provided ample opportunties to help beta-test the app over the weekend, where movie billboards and phone booth ads were virtually swapped for work by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. With so many possiblities for reimagining the potential of public space, it will be interesting to see this app develop. Here’s a quick clip of the app in action. Make sure to check out Public Ad Campaign for more details and a forthcoming video as the project develops.

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.

via: publicadcampaign


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