Public Ad Campaign and The Heavy Projects are developing an augmented reality app that replaces outdoor ads with works of art. Times Square provided ample opportunties to help beta-test the app over the weekend, where movie billboards and phone booth ads were virtually swapped for work by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. With so many possiblities for reimagining the potential of public space, it will be interesting to see this app develop. Here’s a quick clip of the app in action. Make sure to check out Public Ad Campaign for more details and a forthcoming video as the project develops.
Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.
via: publicadcampaign
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