Edited by the brand’s creative director Frida Giannini, ‘Gucci: The Making Of’ book will release October 2011, along with the opening of the Gucci museum in Florence.
“An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs. Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the free links between images, symbols, and objects. Conceived by fashion curator Maria Luisa Frisa and W magazine editor in chief Stefano Tonchi, this comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design.
This gorgeous book designed by Arnell offers an in-depth look into Gucci’s origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood. Featuring contributions by Lynn Hirschberg, Judith Clark, Katie Grand, Peter Arnell, Maria Luisa Frisa, and a wide variety of additional important commentators, the book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand.”
The concept of the book was put together by Maria Luisa Frisa and Stefano Tonchi, who have been long known in the fashion circles of the west. They have also added inputs from the likes of Lynn Hirschberg, Judith Clark, Katie Grand and Peter Arnell for all to read.
Whether you are a fan of the brand, an academic or simply a collector, this publication from Gucci is sure to fill you up with the vividness of the brand never known to the world before.