Thursday, 11 August 2011

Ilford Film Package By Linna Xu

Linna Xu won the Packaging category of ADAA  2010 with her inspiring package design for Ilford film. The reusable packaging of the film functions as a pinhole camera, which provides individuals with a way of exploring analog photography without the cost of having to buy an old medium format camera.

Linna Xu created the package so that users would also be re-introduced to the idea and manner that is quite unlike the fast-paced world of digital imaging technologies. The pinhole camera is an ancient practice and it represents the most basic form of photography. The point of creating such a camera for any photographer is to teach those the fundamentals and the basic processes of the art of photography. 


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