Wednesday, 10 August 2011

Jojo Footwear

Jojo, an altruistic Belgian shoe brand, picks up where philanthropic companies like Toms leave off. Designed to look like a bandaged foot, for every pair of Jojo shoes purchased, they plant one tree or provide one person with a year of clean drinking water. But you don't have to just take the company's word for it; the enterprising young pair behind Jojo allow customers to track the progress of their contribution well after the point of purchase.

With a "choose, act, check" tagline, Jojo co-founder Matthieu Vaxelaire explains that the last step—following the progress of your contribution—is the most important part. In the future they envision shoes labeled with unique code that buyers can use to locate via GPS the well or tree they helped fund, "to really see their personal impact."

To help with the replanting of trees in Niger or the building of water pumps in Sierra Leone, purchase one of seven styles of Jojo shoes (€80 per pair). Simply choose the color, decide which project to support and then check in online to follow its development. 

via: coolhunting


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