Friday, 19 August 2011

ABSOLUT Mode Edition Vodka Bottle Launched

Vodka producer ABSOLUT Vodka has launched a limited ‘Mode Edition’ vodka bottle which is supported by an advertising campaign starring model Shannan Click.

The ‘Mode Edition’ follows in the successful footsteps of ABSOLUT ‘Disco’, ‘Rock’ and ‘Glimmer’ limited edition vodka bottles.

The ABSOLUT Mode Edition draws upon the brand’s heritage with the world of fashion in the early 1990′s when it worked with designers and brands including Tom Ford and Versace, and more recently Stella McCartney and Jean Paul Gaultier.
“There is a wonderful association between ABSOLUT and some of the great photographers of our past like Helmut Newton and Herb Ritts. It’s an honor to be included in this group of legendary image makers,” says Sharif Hamza, the photographer behind the advertising campaign for the Mode Edition.

Taking inspiration from mirrors, the bottle itself features twelve glass facets wrapped with a midnight blue silk cloth and embroidered text.

ABSOLUT Mode Edition will be available exclusively from Selfridges and Harvey Nichols from 12 August and major supermarkets from 5 September 2011.

via: idolmag


Kian Fai said...

Bottle is unique :) and I am not a heavy drinker but I like the strong taste of Vodka hehe

Kiki's Land said...

Kian Fai: haha...i'm collect the bottle but not for drink...

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