ONLY IN MALAYSIA

New Cartier film - L'Odyssée de Cartier

'L'Odyssée de Cartier' which premiered worldwide on March 5th is a three and a half minute  film celebrating the jewellery house’s 165 years of history.Discover the new Cartier film, a journey between dream and reality.For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.


Executive chairman Arnaud M. Bamberger said at  a preview at Cartier’s London HQ: “This project has been treated like a real movie, we wanted the best special effects, a big director, an incredible model and props to intertwine with our incredible history.”

The film, Cartier's first genuine foray into the world of screen advertising will be shown at 800 UK cinema screenings and on television in 12 countries around the globe including the US, China and South America.

via:  telegraph uk

Kate Moss for MANGO Spring/Summer 2012 Ad Campaign

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Now the full campaign of Kate Moss for Mango Spring/Summer 2012, shot by Terry Richardson, is out. Moss looks pretty amazing.









 via: fashionista

MINI's Getaway outdoor game in Tokyo

This is a brilliant campaign from agency Jung Von Matt that is bound to be both incredibly frantic and a lot of fun to play. After holding a similar campaign in Stockholm last year and doubling MINI sales in Sweden because of it, the agency have set their sights on a much larger target for their next game: Toyko.

The game is simple: beginning on December 3rd and running over the course of nine days, smartphone users ‘hunt’ for and catch a virtual MINI coupe. If they finish the competition while holding onto the MINI, they win the car for real.
However, there will be many other people wanting to do the same and will try and steal the car for themselves. So players are required to run as fast as they can to keep out of the orbit of other players, and prevent them from stealing it. Players frantically try their best to hold onto the virtual car for as long as they possibly can so that they win the prize.

While the game works similarly to last year’s campaign, the scale is much greater with the Toyko gaming area being 32 times larger than Stockholm; the game covers a total of 240 square miles. To add to the difficulty, the app has been made available to Android users as well as iPhone so the number of people taking part will be much greater.

via: cooladsniceart

Coca-Cola Building Illumination in Malaysia

Coca-Cola invites Malaysians to release their positive energy and passion with its latest "Buka Coca-Cola, Buka Semangat" campaign, which will now light up the night in Malaysia's largest full colour LED wall screen located at PWTC, Kuala Lumpur. Catch it every hour from 7:55p.m. until 2:00a.m. from 4-18 November 2011.

Rihanna for Armani Short Film Video

This Rihanna for Armani video doesn’t leave a lot to the imagination. The pop sensation is the new face of Armani (both Armani Jeans and Emporio Armani) and has worked with the designer label to create this sensual, film noir-style video. This sexy video showcases the singer in Armani underwear, brazenly changing in the backseat of a parked vehicle into a pair of Armani jeans and a slick black jacket.

Rihanna definitely displays her confidence in this video. She even explains where it comes from on the Armani site, saying, “I just feel sexy. My body is comfortable, and it’s not unhealthy, so I’m going to rock with it.”
Filmed in a New York City garage, the Rihanna for Armani video features the work of photographer Steven Klein and director Johan Renck.

via: brandchannel

That calls for a Carlsberg

Carlsberg stunts in Belgium with 148 bikers in a movie theatre.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

‘The Big Hands’ by Nikon 1

One of the coolest marketing campaigns hit the world in a big way when ‘The Big Hands’ by Nikon stunt was recently executed in several European cities.

The camera kingpin kept the world in suspense when they erected massive sculptures of hands emerging from what looked like broken ground in a position of mystery.

Each set of hands was posed as if they were to be holding something and no signage was added to appease the question of passersby.

The Twitter world took a gamble at what the empty molds might be wordlessly waiting for in Warsaw, Milan, Stockholm, Berlin, Paris and even Covent Garden until, overnight, the hands were filled with massive replicas of the Nikon J1.

Causing the cities to stir with branding buzz and turning a revolutionary reveal into an interactive marketing win, Nikon did a great job—I’ve got to “hand it” to them.

via: thebighands.

Petronas Merdeka Raya 2011- Hands

Hands can tell people a lot of about one's character. Our hands that reach out to someone else's are a symbol of forgiveness.

Our hands, covered in grime, represent hard work, strength.
Our hands are the ideal representation of our character.
It's not so much about imparting or teaching anyone anything.
This year's commercial is an ode to Malaysians.
It's a celebration of the people and their values that are reflected on their hands.

DiGi wishes all Malaysians a Selamat Hari Raya, Hari Merdeka and Hari Malaysia

An poignant exploration into the power of apologies and forgiveness.

The "Dear Malaysians" campaign was created to help Malaysians say "I'm sorry" and seek forgiveness from one another during the festive season. Hopefully, it'll teach us how to brighten someone's day, one apology at a time.

Spread the joy of forgiveness at www.dearmalaysians.com

DiGi wishes all Malaysians a Selamat Hari Raya, Hari Merdeka and Hari Malaysia.

TMB Bank -Make The Difference

Love this ads very much





TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn't have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee". It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.


Client: TMB Bank Public Company Limited, Thailand
Advertising Agency: Leo Burnett Group Thailand by Arc Worldwide
Creative Director: Sanpathit Tavijaroen
Art Director: Park Wannasiri
Copywriter: Puttipong Pattanapongsagorn, Chanwit Nimcharoen
Producer: Sompetch Nuntasinrapachai
Account Service: Suthasi Sukpornsinchai, Phatarada Tritiprungroj
Directed by: Matt Devine of The Glue Society
D.O.P: Geoffrey Simpson
Producer: Alice Grant
Production Company: Revolver Film
Editor: Dan@ The Editors, Sydney
Sound Production: Jingle Bell Bangkok

Tumblr Founder David Karp Appears in the Uniqlo 'NYC Voices' Ad

The Uniqlo ‘NYC Voices’ video ad is part of digital campaign by the Japanese clothing retailer, and it features Tumblr CEO and founder David Karp.
Made alongside the opening of the retailer’s flagship store in New York this fall, the Uniqlo ‘NYC Voices’ provides two minutes of Karp talking about Tumblr, its uses and its relevance in today’s online world.

The Uniqlo ‘NYC Voices’ campaign also features other digital media powerhouses, the likes of which include Josh Rubin, founder and editor-in-chief of CoolHunting.com, and Alex Chadwick, founder of Interviews50cents.

Karp is just one of many social media and Internet leaders that have been popping up in advertising over last year. For instance, Twitter co-founder Biz Stone appeared in a Stolichnaya Vodka ad and Foursquare’s Dennis Crowley and Naveen Selvaduai have modeled for Gap. It’s starting to look as if social media stars are gaining just as much clout as traditional celebrities (I’m sure many of us would be starstruck upon meeting Mark Zuckerberg or Kevin Rose).




via: mashable

McDonald's Dollar Drink Days Ice Sculpture

You will be wishing you had been in Alberta recently in order to both witness McDonald’s Dollar Drink Days ice sculpture as well as partake in chipping it away for a very chilly reward. Within its icy depth was the fast food chain’s iconic golden arches, made out of 4,000 Canadian dollar coins. Passersby were invited to methodically chip away at this frozen treat in order to “cool off with a $1 drink,” as was written on the ice sculpture.

Needing no real prodding, the McDonald’s Dollar Drink Days ice sculpture lasted only five hours before it was completely ransacked. A clever ad campaign, the company didn’t even have to pay for anything considering that the money just came back to them in the end.

via: adrants

Soap & Glory Giant Woman Sculpture - Die Badende

While there are one thousand and one ways to advertise a product, the integration of art and marketing often results in some of the most memorable campaigns. This effect can easily be put to the test when one considers the impression that Die Badende has made in Hamburg, Germany.

British beauty products company Soap & Glory aimed to thank its customers for their support, while gaining new converts to its brand of toiletries. The company collaborated with Oliver Voss to design, sculpt and install a giant naked woman to soak in the city’s own Alster Lake. Together, a frame of steel, flesh of styrofoam and a coat of cosmetic paint make up a lifelike image of a lady with her head and knees resting above the surface of the pool. The shameless Die Badende (the Bather)will be remembered in this neighborhood even after she’s moved for her next wash in another location.

via: newsfeed.time

Pepsi Max Monster Truck Ad

Nokia : Gulp -World's Largest Stop-motion Animation Set

'Gulp' is a short film created by Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film has broken a world record for the 'largest stop-motion animation set', with the largest scene stretching over 11,000 square feet.


Catch up the making of ,behind the scenes video

The LEGO Imagine Ad Campaign Blends in With its Surroundings

When ad campaigns, like the LEGO Imagine, interact with their surroundings in some way, they becomes even more meaningful to the people they are talking to. Those who come across them walk away knowing that a lot of thought and effort was put behind these particular campaigns. The same goes for this featured featured LEGO Imagine advert.

Commissioned by Ogilvy, the LEGO Imagine ad campaign was designed by professional LEGO artist Nicholas Foo. Installed at specific bus stop sites around Singapore, they blend into their environment so realistically, passersby would probably have to look twice before realizing the LEGO Imagine campaign pieces are actually murals.

These LEGO Imagine murals even won a Silver Outdoor Lion at the Cannes International Festival of Creativity.





via: blackbulbcreations

Thai Life Insurance: Silence of Love

Warning: If you don't cry, you may be a robot.

So touching....

Behind the Work : Ok Go's "All Is Not Lost"

Bob Industries director Trish Sie and her brother, Damian Kulash, lead singer of the band OK Go, grew up worshipping Connecticut-based dance company Pilobolus, known for its intense athleticism and imaginative physical interplay. "Instead of pictures of the Breakfast Club, we had pictures of Pilobolus on our walls," says Sie.

Trish Sie

It seemed just a matter of time, then, before the siblings, who have collaborated on clips for Kulash's band, invited Pilobolus to partner on their latest effort, the new video for OK Go's "All Is Not Lost." It features a kaleidoscope of the band members and dancers' bodies, shot from below through a transparent barrier. While the shooting angle is quite unique --"I've heard there's a porn movie somewhere that was shot from below, but that's it," says Sie -- the video also breaks new technological ground.
The trifecta also partnered with Google to create an HTML5-powered interactive experience, which leverages the Chrome browser to showcase the clip through 12 separate windows of dances that shift along with the music. Users can also type in messages in Roman letter or Japanese and watch the band create the letters with their bodies. The result? A visually arresting intersection of dance, technology and direction.

For Sie, who has, as she describes it, a filmmaker's aesthetic with a dancer's mindset, this was probably one of the hardest things she's ever worked on. "There was nothing that had been done like this so I just had to go with my imagination," she says. Breaking new ground can be logistically exhausting too. To shoot from below, "we initially thought we would use Plexiglas but turns out that it's super expensive." They could only afford a small sheet, so the group's rehearsal space also ended up much smaller than expected.

For more info please visit here .

You might see other creative music video from OKGO

Here it Goes Again



This Too Shall Pass



White Knuckles



via: creativity-online

Dell Alienware : Area 52

MediaCom Australia offers Dell Alienware computers a great product demonstration. Considering gamers are looking to be transported away from their everyday lives to an other worldly, immersed fantasy experience, MediaCom’s strategy was to demonstrate that Alienware machines have the graphics and processing power to do this better than anyone else.

On 7th July 2011 the MediaCom Dell Alienware team with the help of special effects designers from Boffswana,  created a world-first visual experience called Live Dimension Reality at an exclusive event in Melbourne entitled ….. Alienware : Area 52. Now while ‘Dimension Reality’ is not new this is the first time live 3D motion mapping has been combined with live action, stunts, actors, special effects, pyrotechnics and a theatrical storyline and narration, to create the feeling of being inside a computer game.

Alienware computers were the driving force behind the production and were used exclusively for the high resolution rendering of the 3D projection mapping and film. Two Alienware machines rendered 2400 high-definition (HD) frames per day with a total of over 50,000 unique frames rendered across four weeks. The audience experienced a total of 104,070 frames output through ten HD projectors.
The Airstream is now set to tour Australia on the Area 52 tour, where gamers can visit the Airstream to sample the Alienware products.

If you are in Australia and have the chance to attend one of these shows, don’t hesitate to share your experience.

via: alienwarearena