Friday, 16 March 2012

New Cartier film - L'Odyssée de Cartier

'L'Odyssée de Cartier' which premiered worldwide on March 5th is a three and a half minute  film celebrating the jewellery house’s 165 years of history.Discover the new Cartier film, a journey between dream and reality.For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.

Executive chairman Arnaud M. Bamberger said at  a preview at Cartier’s London HQ: “This project has been treated like a real movie, we wanted the best special effects, a big director, an incredible model and props to intertwine with our incredible history.”

The film, Cartier's first genuine foray into the world of screen advertising will be shown at 800 UK cinema screenings and on television in 12 countries around the globe including the US, China and South America.

via:  telegraph uk


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