Monday, 17 October 2011

The World's Oldest Jeans - Levi's has started an exhibition in Shibuya


The world's oldest pair of jeans, believed to have been manufactured some 132 years ago, are on display to the public at Tokyo's Levi Strauss Japan store in Shibuya Ward which began on Oct. 13 and runs through Oct. 16, is the first time the jeans can be seen by the public in Japan.

While the exact date and place of their discovery is unknown, judging from the pair's name, "XXc.1879," the model and material condition, it is believed that the jeans were manufactured in 1879 by the world famous jeans retailer, Levi Strauss.

Levi Strauss & Co. purchased the jeans from a firm in 2003, and the pair has been up to now carefully preserved at a fireproof safe at the company's headquarters in San Francisco, away from the eyes of the public.

While the jeans are not for sale, it is estimated that their value is about 12 million yen.

Levi Strauss Japan will also display two other pairs of jeans, also believed to have been manufactured around the same period.

The jeans can be seen at Levi Strauss Japan's Shibuya store on Oct. 13, Oct. 14 (between 5 p.m. and 8:30 p.m.), and Oct. 15 and 16 (between 1 p.m. and 5 p.m.).


 via: yahoo japan

3 comments:

jamiey writes said...

legendary~~~ i love levi's :P

Anne Neo Zi Han said...

Hi!Founf your blog through innit!Nice blog and description!Do visit mine too http://anneneo.blogspot.com/

Kiki's Land said...

Jamie: me too ^^

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