Friday, 4 May 2012

Building Covered In Clothes

This unique building was temporarily covered in ten thousand items of discarded clothing in Brick Lane in East London. The idea came from Marks and Spencer to raise awareness on the amount of clothing that the UK citizens throw out every five minutes. Close to ten thousand, that’s how much.

Marks and Spencer’s idea is simple, instead of throwing out old or unwanted clothes M&S wanted everyone to bring their old unwanted clothes to their stores where it would be deposited in a ‘shwop’ drop box. What’s a ‘shwop’ drop box? Well the clothing you drop off will be passed on to their partners, Oxfam, an international non-profit organization that help people in poverty.

via: uniquedaily


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